The Official Tourism Website for Herefordshire

gallery winter glow 2 (1)

Malvern Winter Glow

Festive fun at Three Counties Showground brought to you by Winter Glow.  Four amazing festive experiences in one central location.

Immerse yourself in all things seasonal, with an impressive line-up of activities and excitement on offer in Malvern this winter. Choose from daytime entertainment and extra special experiences, through to night-time fun, with a newly themed winter light trail, festive food quarter and free parking.


Skate along on the one of the region’s largest real ice rinks and take a break with a steaming hot chocolate or grab a light lunch from the indoor Ice Cafe. Then head on out on the sparkling new light trail, as it winds across the showground, with giant illuminations under the stars. Thrill seekers can also soar upwards, to see the Malvern skyline like never before on the giant Observation Wheel!

Families will enjoy a magical trip on our very own Arctic Express train, which will transport you from our main gate station for a traditional and personalised visit to see the big man himself. Meet Santa Claus in Father Christmas’s cosy cabin, surrounded by his friendly elves, who have been busy making presents and gifts for all the visiting children and don’t forget to taste one of Mrs Claus’ freshly baked cookies as you leave.

Winter Glow is a festive celebration, which starts in mid-November with the opening of the Ice Rink, followed by the Illuminated Light Trail, alongside Malvern’s first giant Observation Wheel and finally personalised Santa Experiences running throughout December. With a magical mix of festive fun, the countdown to Christmas has begun!

Tickets are strictly limited and advance booking is essential.

BUY TICKETS for Personalised Santa Experiences, NEW Illuminated Light Trail, Ice Skating and Observation Wheel.

12Nov 21This event has passed

Fees & Tickets


Children £10

Event Location

Three Counties Showground, Malvern

Location Map